Are deals where the prospect's Decision Criteria are clearly defined more likely to close successfully? | Activeloop AI Conversation
Are deals where the prospect's Decision Criteria are clearly defined more likely to close successfully?

Analysis of closed deals shows that opportunities where `decision_criteria_c` is explicitly defined have a slightly higher win rate:

- Defined Decision Criteria: 135 closed deals, 114 wins → Win Rate = 84.44%
- Undefined Decision Criteria: 81 closed deals, 68 wins → Win Rate = 83.95%

Conclusion: Deals with clearly defined decision criteria are marginally more likely to close successfully (an increase of 0.49 percentage points in win rate).

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