Are there duplicate records for the same companies or contacts across systems, and could this duplication be affecting sales efforts? | Activeloop AI Conversation
Are there duplicate records for the same companies or contacts across systems, and could this duplication be affecting sales efforts?

Our analysis reveals significant duplication in company records across systems:

- We found 172 unique company domains present in both HubSpot and our CRM mock data, indicating the same companies are recorded separately in these two platforms.
- No duplicate contact email addresses were detected between Salesforce contacts and the CRM mock data.

These duplicated company records can lead to fragmented account views, inconsistent outreach, and overlapping sales activities. To improve sales efficiency and pipeline accuracy, we recommend deduplicating company records—using the `duplicate_company_domains` artifact—and consolidating them into a single source of truth before outreach and territory assignment.

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