Do deals with existing customers close faster or at a higher rate than deals with brand new customers? | Activeloop AI Conversation
Do deals with existing customers close faster or at a higher rate than deals with brand new customers?

Here’s how deals compare between existing vs. new customers:

• Close Rate:
– Existing customers: 8.5%
– New customers: 30.4%

• Speed to Close (for won deals):
– Existing customers: 75.7 days on average
– New customers: 97.2 days on average

Interpretation: Deals with existing customers close faster (by about three weeks) but at a substantially lower win rate than deals with brand-new customers.

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