Does strong engagement from the prospect side correlate with deal closure? | Activeloop AI Conversation
Does strong engagement from the prospect side correlate with deal closure?

I’ve analyzed the relationship between prospect engagement—measured by the number of completed tasks per opportunity—and the deal’s probability (a proxy for closure):

1. Correlation:
- The Pearson correlation between task count and opportunity probability is 0.512, indicating a moderate positive relationship.

2. Average Task Count by Probability Bucket:
- Low probability (<40%): avg tasks ≈ 1.8
- Mid probability (40–80%): avg tasks ≈ 3.7
- High probability (>80%): avg tasks ≈ 5.2

Insight: Opportunities with higher engagement (more completed tasks) tend to have higher close probabilities, suggesting strong prospect engagement correlates positively with deal closure likelihood.

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