How does explicitly documenting the prospect's Identified Pain point affect win rate?

How does explicitly documenting the prospect's Identified Pain point affect win rate? | Activeloop AI Conversation

Analysis of closed opportunities shows:

- When the prospect’s pain point is explicitly documented (“Pain Documented”), the win rate is 84.38% (135 wins out of 160 closed deals).
- When no pain point is recorded (“Pain Not Documented”), the win rate is 83.93% (47 wins out of 56 closed deals).

Documenting the prospect’s pain correlates with a slight increase in win rate—about a 0.45 percentage-point uplift.

Ask anything