How does the presence of a known competitor in a deal affect the sales cycle and outcome? | Activeloop AI Conversation
How does the presence of a known competitor in a deal affect the sales cycle and outcome?

Analysis of Salesforce opportunities shows that deals with a known competitor in play experience slightly longer sales cycles and marginally higher deal‐stage probabilities:

• Deals with Competitor (has_competitor = 1)
– Count: 369 deals
– Average Sales Cycle: 196.76 days
– Average Deal Probability: 65.25%

• Deals without Competitor (has_competitor = 0)
– Count: 381 deals
– Average Sales Cycle: 190.23 days
– Average Deal Probability: 64.77%

Key Insights:
1. Presence of a competitor extends the average sales cycle by about 6.5 days (3.4% longer).
2. Despite the longer cycle, deals facing competition have a slightly higher average deal probability (+0.48 percentage points).

In summary, competitor involvement modestly slows down the sales cycle but does not diminish—and may even slightly boost—the expected deal success rate.

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