How often are key qualification fields left blank, and is there a pattern by deal type or owner? | Activeloop AI Conversation
How often are key qualification fields left blank, and is there a pattern by deal type or owner?

Here are the key findings on missing qualification fields:

1. Overall Blank Rates (across all opportunities)
- economic_buyer_c and paper_process_c are most frequently left blank (~51.6% of records).
- decision_process_c is blank 43.3% of the time.
- decision_criteria_c is blank 36.9% of the time.
- metrics_c is the least-omitted field at 30.4%.
- identified_pain_c, champion_c, and competition_c fall in between (see artifact `opp_qualification_field_blank_rates` for full details).

2. Patterns by Deal Stage
- Early stages (“Qualification”, “Proposal”) and “Closed Lost” have the highest blank rates for almost every field.
- For example, in the “Closed Lost” stage, economic_buyer_c is blank 67.7% of the time, and champion_c and competition_c are both blank 58.8% of the time.
- Later stages (“Contract Sent”, “Closed Won”) show noticeably lower blank rates (see artifact `opp_blank_rates_by_stage`).

3. Patterns by Opportunity Owner
- Average percentage of missing qualification fields varies modestly by owner:
• Owner 31 has the lowest average missing rate at 43.4%.
• Owners 30, 7, and 32 range from 44.8%–47.3%.
• Owner 33 has the highest average missing rate at 47.6%.
(See artifact `opp_avg_missing_pct` for the full owner-level breakdown.)

Taken together, this indicates that certain fields—especially economic buyer and paper process—are systematically under-populated, particularly in early/failing stages and for specific owners. These are prime targets for reinforcing data-entry policies or tooling prompts.

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