Analysis of closed opportunities shows how win rate varies by total touchpoints:

• 1 touchpoint: 75.4% win rate (65 deals)
• 2 touchpoints: 86.2% win rate (29 deals)
• 3 touchpoints: 87.5% win rate (16 deals)
• 4 touchpoints: 83.3% win rate (6 deals)
• 5 touchpoints: 100% win rate (3 deals)

The win rate peaks at 5 touchpoints (100%), but only covers 3 deals. For a balance of high win rate and reasonable deal volume, 2–3 touchpoints appears optimal—particularly 3 touchpoints, which yields an 87.5% win rate over 16 deals.