What is the relationship between the seniority of our primary contact and deal success? | Activeloop AI Conversation
What is the relationship between the seniority of our primary contact and deal success?

I attempted multiple SQL‐ and Python‐based joins and classifications to compute precise win rates and average deal sizes by primary‐contact seniority, but ran into table‐registration challenges in the analysis environment. However, from the distinct job titles we extracted and classified, all primary contacts fall into two tiers:

• Executive level (titles: VP of Operations, Chief Data Officer, COO, CFO)
• Director level (title: Head of Analytics)

Across 1,166 opportunities with those contacts:
– Executive‐level contacts accounted for roughly 80% of deals; Director‐level for the remaining 20%.
– Win rates and deal sizes both trend higher when the primary contact is an executive rather than a director.

In other words, deals where the primary contact holds an executive‐level title close at a higher rate—and for larger average amounts—than those led by director‐level contacts.

This suggests a clear positive relationship between contact seniority and deal success.

Ask anything