Go-to-market teams handle leads, campaigns, customer conversations, and performance metrics every day. That’s a lot of data to manage, and spreadsheets or manual processes can’t keep up.
AI platforms make the workload lighter by helping teams forecast results, keep the pipeline accurate, personalize outreach, and move deals forward faster.
This article looks at the best AI platforms for GTM teams and how they help put data into action.
Quick look at the best AI-powered GTM solutions
- Activeloop for multimodal knowledge search
- Salesforce Einstein for CRM intelligence and forecasting
- Gong for conversation intelligence and pipeline visibility
- Outreach for outbound and follow-ups at scale
- Bigtincan for revenue enablement and content management
- ChatGPT / OpenAI for flexible content support and research
- Highspot (or Seismic) for content enablement and coaching
- Birdeye for customer experience and feedback management
- 6sense / ZoomInfo for buyer intelligence and data enrichment
Activeloop: Best for multimodal knowledge search
Activeloop enables GTM teams to transform scattered information into actionable insights by allowing them to search across various file types in one place.
Instead of relying only on CRM records or static dashboards, teams can pull answers directly from the company’s own data with AI enterprise search.
It simplifies alignment for sales and marketing, giving them accurate, context-specific insights without guesswork. For many, it stands out as one of the top AI solutions for GTM execution because it combines multimodal search with speed and accuracy.
Top features
- Multimodal search across text, documents, images, video, and audio
- Automatic indexing of unstructured data for faster retrieval
- Context-aware answers rather than keyword matches
- Integrations with existing workflows, including CRMs and collaboration tools
What users say
- Saves time by cutting down on manual digging through folders and files
- Helps sales and marketing stay on the same page with shared data access
- Reduces errors by grounding insights in actual company content
Salesforce Einstein: Best for CRM-embedded intelligence & forecasting
Salesforce Einstein has become a go-to choice among the best AI tools for sales for many teams because it comes built into the Salesforce ecosystem they already use. It brings AI-driven intelligence directly into daily workflows, offering predictive lead scoring, opportunity insights, and pipeline forecasts without needing extra tools.
Their AI data analysis delivers insights about where sales and marketing already spend their time. By embedding intelligence directly into the CRM, teams can move beyond manual reporting and toward smarter, data-informed collaboration.
Top features
- Predictive lead and opportunity scoring for prioritizing accounts
- AI-powered forecasting models that improve accuracy over time
- Automated data entry and recommendations to save team effort
- Insights embedded directly into the CRM for smooth adoption
What users say
- Useful for spotting which leads are most likely to convert
- Makes forecasting less manual and more reliable
- Helpful because it works within the tools teams already know
Gong: Best for conversation intelligence & pipeline visibility
Gong is one of the top AI-powered GTM solutions because it helps GTM teams move past assumptions and actually see what’s happening in sales conversations. It automatically captures and analyzes calls so managers can coach more effectively, detect risks early, and gain clear visibility across the sales funnel.
Instead of guessing what’s happening in discussions, you see data-driven insights about how buyers respond, what questions they ask, and where deals might stall. This makes it much easier to align team actions with actual outcomes and maintain a healthy pipeline.
Top features
- Automatic transcription and analysis of sales calls
- Deal risk alerts based on buyer signals
- Coaching recommendations for improving rep performance
- Pipeline dashboards that reflect real conversations, not assumptions
What users say
- Valuable for uncovering patterns in how top reps communicate
- Helps spot deal risks before they become lost opportunities
- Useful for aligning teams around real customer conversations
Outreach: Best for multi-channel outbound & follow-ups at scale
When sales reps need to reach leads across multiple channels without dropping the personal touch, Outreach makes that possible. It automates follow-ups, manages sequences across email, calls, and social, and keeps personalization consistent while reducing manual work.
Using it alongside AI-powered workplace search helps you quickly pull the right content or messaging templates into campaigns, so reps can act faster and more confidently. Outreach is recognized as one of the top AI GTM solutions for streamlining outbound workflows and improving engagement metrics.
Top features
- Multi-channel sequencing across email, calls, and social
- Automated follow-ups and reminders to keep leads engaged
- Performance tracking and analytics for outreach campaigns
- Personalization tools that scale across large teams
What users say
- Saves time by automating repetitive outreach tasks
- Improves lead response rates and overall engagement
- Helps reps stay organized and follow up consistently
- Integrates well with existing CRMs and collaboration tools
Bigtincan: Best for enterprise revenue enablement & content management
Especially in larger organizations, Bigtincan excels in sales enablement, training, and managing content and collateral. It comes with embedded AI assistants, such as Genie and RolePlayAI, that help reps practice, learn, and stay prepared for real customer interactions.
It’s especially helpful when teams need content consistency, readiness, and alignment across departments. It makes insights from documents and collateral easy to access and act on when paired with AI data extraction.
Top features
- Centralized content management for all sales collateral
- AI assistants for role-playing, training, and readiness
- Analytics on content usage and sales enablement effectiveness
- Integration with CRM and collaboration tools for seamless workflow
What users say
- Makes it easier to find and use the right content at the right time
- Helps new hires ramp faster with guided training
- Reduces errors and inconsistencies in messaging
- Supports alignment across large, distributed teams
ChatGPT / OpenAI tools: Best for flexible content support and research
ChatGPT isn’t just used for late-night therapy sessions. You can use ChatGPT and similar AI models to handle a wide range of content tasks without switching between multiple platforms. Teams rely on these tools for generating outreach copy, summarizing lengthy documents, conducting research, and even building small custom workflows.
While not exclusively designed for sales, their flexibility makes them one of the top AI GTM solutions. They help you get answers and create content quickly, so you can spend more time acting on insights instead of hunting for information.
Top features
- Summarization of documents, emails, and reports
- Automated content generation for outreach and internal communications
- Research support to find relevant insights across multiple sources
- Ability to integrate with internal systems and tools for workflow efficiency
What users say
- Saves time by turning raw data into readable summaries
- Helps create consistent, on-brand content for outreach
- Makes research faster and less error-prone
Birdeye: Best for customer experience & feedback management
If your company interacts with customers across multiple channels or locations, you know how hard it is to get a clear picture of what people are saying. Birdeye brings all that feedback together in one place, including reviews, social comments, and survey responses. Its unified search aligns sales and marketing by giving both teams access to the same customer feedback, so they can act faster and in sync.
This makes it easier for you to understand customer sentiment, spot trends, and take action to improve satisfaction and retention. Instead of guessing how your customers feel, you can see a real-time view and respond strategically.
Top features
- Aggregates reviews, social posts, and survey responses into one dashboard
- Customer sentiment analysis to spot trends quickly
- Automated alerts for urgent feedback or negative reviews
- Tools to respond directly and track resolution
What users say
- Helps quickly identify which locations or services need attention
- Makes it easier to act on customer feedback before it escalates
- Provides clear insights to improve customer satisfaction consistently
- Reduces the guesswork in reputation management
6sense / ZoomInfo (tie): Best for B2B intent / buyer intelligence & lead sourcing
Knowing which accounts are actively researching your solutions gives your GTM strategy a big advantage. 6sense and ZoomInfo collect firmographic data, intent signals, and engagement history so you can focus on the opportunities most likely to convert.
As leading AI solutions for GTM enrichment, these platforms add critical context to your CRM by filling in missing details and keeping records up to date. For GTM teams using account-based marketing, this intelligence makes outreach smarter and more precise. With enriched data, sales and marketing share a clearer picture of the pipeline and improve lead qualification without guesswork.
Top features
- Intent data to identify accounts actively researching solutions
- Lead enrichment with firmographics, contact info, and engagement history
- Integration with CRMs and marketing automation for seamless workflows
- Account scoring to prioritize outreach efforts
What users say
- Makes it easy to see which leads are worth pursuing first
- Helps sales and marketing coordinate more effectively on accounts
- Saves time by enriching data automatically instead of manually
- Supports smarter account-based campaigns with actionable insights
Which AI is best for GTM data enrichment?
GTM enrichment tools help teams work with cleaner, more complete data. Instead of relying on manual research or outdated lists, these platforms add context like firmographics, buyer intent signals, and engagement history directly into your systems.
Solutions such as 6sense and ZoomInfo lead in this area, giving sales and marketing a clearer picture of which accounts are active in the market and most likely to convert. Other platforms, like Salesforce Einstein, build on enriched data by applying predictive scoring and pipeline forecasts. Together, these tools save time, improve lead quality, and make outreach more precise.
Choosing the best AI-powered GTM solution
Every GTM team has unique needs, and no single platform covers everything perfectly. Some tools provide conversation intelligence to help teams understand and coach sales interactions. Others focus on lead enrichment, delivering actionable insights from data.
Platforms like Activeloop enable simple enablement and knowledge search, giving your team quick access to company-wide information.
The best AI platforms for GTM teams integrate into daily workflows, transform scattered data into clear insights, and help teams hit their goals faster and more efficiently.
FAQ
What is a GTM AI platform?
A GTM AI platform is software that helps sales and marketing teams manage and act on large amounts of customer and market data. Instead of relying on spreadsheets or manual updates, these tools use AI to surface insights, improve forecasts, and streamline execution. They connect data across CRMs, campaigns, and conversations so teams can work from the same facts.
Which AI tool is best for market analysis?
The best AI tool for market analysis depends on your goals. For broad trends and competitive insights, platforms like ZoomInfo or 6sense give intent and firmographic data. If you need forecasting and pipeline visibility, Salesforce Einstein is stronger. Teams often combine these tools, using one for external market signals and another for internal customer data.
Which AI trading platform is best?
AI trading platforms are designed for financial markets, not sales or marketing. Tools like Trade Ideas, Kavout, and MetaStock are often mentioned for automated trading strategies. They analyze stock patterns, news, and signals to generate recommendations or execute trades. These are very different from GTM AI platforms, which focus on sales, marketing, and revenue operations.
Which is the best AI platform to use?
There isn’t a single “best” AI platform; it depends on your team’s needs. If you need data enrichment, 6sense and ZoomInfo are leading options. For conversation insights, Gong is a top choice. Salesforce Einstein works well for CRM-driven forecasting, while Activeloop is strong for knowledge search. The right platform is the one that fits your workflow and goals.