If you’re in sales today, AI probably already shows up in your daily routine, from prospecting lists to follow-up reminders. It drives efficiency across the entire pipeline: sourcing leads, reviewing calls, scheduling follow-ups, and projecting revenue with confidence. The result is faster cycles, stronger relationships, and more predictable growth. These tools aren’t just trend pieces; they’re embedded in daily workflows, helping sales teams outperform in competitive markets.
Here are 13 of the most effective AI solutions that make selling smarter and easier.
Shortlist of the best AI tools for sales teams
- Activeloop for multimodal retrieval that grounds AI answers in sales content
- Seismic for enterprise enablement and content delivery
- Apollo.io for affordable, widely used prospecting
- Cognism for accurate and compliant contact data
- ZoomInfo (Copilot) for deep sales intelligence reps call “the real deal”
- Outreach for running sales cadences and workflows
- Salesloft for enterprise-level outreach and engagement
- Lavender for everyday email assistance is loved on Reddit
- Gong for call analysis and revenue intelligence
- Fireflies.ai for meeting transcription with MEDDIC overlays
- Read.ai for turning transcripts into follow-ups and insights
- Salesforce Einstein for embedding AI inside enterprise sales processes
- HubSpot Sales Hub for AI features like Breeze is praised by reps
How sales teams use AI to make their jobs easier
We all know Artificial Intelligence excels at automation, but how does it actually make sales work easier?
Let’s break down the key ways sales teams use AI to save time, boost performance, and close more deals.
Prospecting and lead scoring
AI helps sales reps by sorting through large databases to find the most promising prospects. Instead of manually guessing who might be interested, AI looks at behavior, company data, and past interactions to rank leads by their likelihood to buy.
This way, reps can focus their time on high-value targets instead of wasting effort on unlikely leads. It also helps prioritize outreach so reps know who to contact first.
Email writing and follow-ups
When you need to send cold emails or follow-up messages, AI can draft personalized emails that sound natural and relevant. It can suggest the best subject lines or phrases based on what has worked before.
This saves time and improves response rates because your messages feel more tailored. AI tools also remind reps to follow up at the right time so no potential deal falls through the cracks.
Call transcription and coaching
When reps are on a sales call, AI can record and transcribe everything for them. They don’t have to worry about taking notes or missing key details. After the call, the transcript is searchable, and AI highlights important moments, like objections or tough questions. Managers can review those moments and give focused coaching to help reps improve faster.
Forecasting and pipeline insights
AI analyzes your sales pipeline and historical data to create more accurate forecasts. Instead of relying on gut feeling, it identifies trends and flags potential risks or opportunities. This helps sales managers make better decisions about resource allocation and coaching. Reps also get visibility into which deals are most likely to close, so they can adjust their priorities.
Knowledge and content search
Reps spend a lot of time trying to find the right content, like a quote, case study, or slide deck. AI makes that painless. Tools like Activeloop search across decks, transcripts, notes, and CRM fields so reps can just ask a question and instantly get the answer. No more digging through folders or Slack threads mid-deal.
| Tool | Best for (short) | Pricing |
|---|---|---|
| Activeloop | Sales teams needing fast, cited retrieval across decks, notes, and calls | Free tier, Pro $40/mo; Custom enterprise pricing |
| Seismic | Enterprise teams managing approved content and sales enablement | Quote-based enterprise plans |
| Apollo.io | SMB to mid-market teams doing high-volume outbound prospecting | From $49/user/month |
| Cognism | B2B companies needing compliant, accurate phone and email data | Quote-based |
| ZoomInfo (Copilot) | Mid-market and enterprise teams needing deep company and contact intelligence | Quote-based, tiered packages |
| Outreach | Teams standardizing cadences and multi-channel outreach | Quote-based |
| Salesloft | Enterprise teams running complex outreach and deal workflows | Quote-based |
| Lavender | Individual reps are improving email quality and reply rates | Free plan; $29/user/month Pro |
| Gong | Teams analyzing calls and forecasting based on conversations | Quote-based, per-user license |
| Fireflies.ai | Reps needing meeting transcription and searchable call notes | Free plan; paid from $10/user/month |
| Read.ai | Reps turning meeting transcripts into follow-ups and summaries | Free plan; paid tiers available |
| Salesforce Einstein | Large companies embedding AI inside Salesforce workflows | Included in Sales Cloud Enterprise+; add-ons priced separately |
| HubSpot Sales Hub | SMB to mid-market teams wanting AI inside an all-in-one CRM | Free tier; paid from $20/user/month |
Best AI tools for knowledge, enablement, and search
Activeloop
Best for: Sales teams that need to search decks, transcripts, and CRM notes instantly, with answers tied back to sources so reps can trust what they use.
When your sales team works with a mix of PDFs, CRM notes, call recordings, slides, and video demos, keeping everything organized can become a daily challenge. Activeloop’s AI-powered workplace search simplifies that by giving you a fast way to find the exact information you need.
Instead of searching through folders or asking teammates for files, you can ask a question and get a precise answer, linked directly to the original source.
What makes Activeloop stand out is its ability to search across multiple types of content. You can surface a quote buried in a long PDF or find notes attached to a specific slide. The system handles all of this without extra formatting or manual tagging.
If your team values speed, accuracy, and reliable sourcing, Activeloop fits right in. As one of the best AI tools for sales teams, it helps you stay focused on the deal, not the document search.
Top features:
- Multimodal search across transcripts, presentations, PDFs, audio, and spreadsheets or documents
- Source-linked answers for traceability and trust
- Connects with cloud storage, CRM, and knowledge bases
- Fast indexing of unstructured content
- Built to scale for enterprise sales teams
Pricing: Activeloop offers quote-based, usage-based pricing that adjusts to the scale and data needs of each sales team.
Seismic
Best for: Large sales teams that need to distribute, approve, and track content so reps use the right materials in the right context.
Seismic helps enterprise sales teams manage, update, and deliver content at scale. Reps always have access to the most current pitch decks, case studies, and product materials, without needing to search or request files manually.
The platform uses AI for sales enablement to recommend the right content based on deal stage, industry, or past usage. Managers can track what is being used, provide brand consistency, and see which materials drive the most engagement. This makes Seismic a dependable choice for content-driven teams working across complex sales cycles.
Top features:
- Centralized content management and approvals
- AI-driven content recommendations by deal stage or persona
- Usage analytics and performance tracking
- Integrations with major CRMs and productivity tools
- Content personalization at scale
Pricing: Seismic offers quote-based enterprise pricing tailored to team size and enablement needs.
Best AI tools for prospecting and lead generation
Apollo.io
Best for: SMB and mid-market teams running high-volume outbound, because it combines a massive contact database with affordable engagement tools.
Apollo.io is one of the most widely adopted platforms for outbound sales, especially among smaller teams that need both scale and affordability. It combines a large, constantly updated database of verified contacts with built-in tools for email outreach, dialers, and workflows.
Can filter leads by title, company size, funding, and intent signals, then launch multi-step sequences without switching platforms. It also offers AI-powered suggestions to improve messaging and optimize send times. Among the best AI tools for sales, Apollo.io stands out for its balance of depth and ease of use, helping reps move quickly from prospecting to outreach.
Top features:
- Access to over 275 million verified B2B contacts
- Built-in email sequences and dialer
- AI-assisted message optimization
- Real-time enrichment and lead scoring
- CRM integrations with Salesforce, HubSpot, and others
Pricing: Apollo.io offers a free plan with paid tiers starting at $49 per user per month.
Cognism
Best for: Companies selling in regions with strict compliance (e.g., Europe) where GDPR-safe, phone-verified contact data matters.
Cognism is a strong option if your team is doing outbound prospecting in regions with strict data regulations like Europe. It gives you phone-verified contact data that meets GDPR standards, so you can reach out confidently without worrying about compliance issues. While the database covers millions of global contacts, the real value is in its accuracy and regulatory focus.
You can also use Cognism’s AI to identify high-intent accounts and prioritize them more efficiently. It connects well with the CRMs and engagement tools you probably already use, so it fits right into your workflow. If your team is building out a reliable stack of sales AI tools, Cognism helps make sure the data you work from is trustworthy and up to standard.
Top features:
- GDPR-compliant, phone-verified B2B contact data
- Intent data to identify in-market buyers
- AI-assisted lead scoring and prioritization
- Seamless integrations with CRMs and sales engagement platforms
- Global data coverage with regional compliance controls
Pricing: Teams interested in Cognism can request a custom quote based on region, data needs, and team size.
ZoomInfo (and ZoomInfo Copilot)
Best for: Mid-market and enterprise GTM teams that rely on detailed org charts, intent data, and updated contact information.
ZoomInfo remains a foundational tool for many go-to-market teams thanks to its deep company insights, verified contacts, and account-level intent data. With Copilot, ZoomInfo adds generative AI to help reps write outreach, researching accounts, and acting on signals directly inside the platform.
Teams can use firmographic filters, buying committee maps, and technographics to build precise prospect lists. AI recommendations surface the next-best accounts to target and which contacts to prioritize based on recent activity. When paired with other tools for AI data analysis, ZoomInfo plays a central role in building efficient outbound strategies. It is often included in shortlists when evaluating what are the best AI tools for sales.
Top features:
- Real-time contact and company data with verification
- Org charts and buying committee identification
- Account-level intent signals and technographics
- Copilot AI for automated research and outreach
- Integrations with Salesforce, HubSpot, and other GTM platforms
Pricing: Pricing varies by package and is based on team size, feature set, and the level of data access required.
Outreach
Best for: Teams that need to enforce consistent outreach sequences across email, calls, and LinkedIn.
Outreach helps you set up structured sales workflows so your whole team stays on track with the right message, timing, and channel. It takes care of follow-ups automatically, tracks how prospects engage, and shows you what’s working at every stage of the funnel.
As a manager, you can see how each rep and sequence is performing. As a rep, you get tools that cut down on manual tasks and help you focus on execution. The platform also uses AI to improve subject lines, suggest next steps, and flag potential risks before deals go cold. If you’re already using something like an AI enterprise search or sales intelligence tool, Outreach can fit into that stack.
Top features:
- Multi-channel sequences across email, voice, and social
- Real-time engagement tracking and analytics
- AI-powered guidance on message performance and timing
- Rep coaching and deal progression insights
- Integration with major CRMs and enrichment tools
Pricing: Outreach provides quote-based pricing tailored to team size and engagement needs.
Salesloft
Best for: Larger orgs where managers want analytics, forecasting, and call intelligence built into their engagement platform.
Salesloft gives sales teams a structured way to manage outreach while tracking performance at every level. It brings together email, call, and social cadences, allowing reps to stay consistent while managers monitor activity and results. AI helps surface which messages work best and where deals might be stuck.
The platform also includes call intelligence and pipeline forecasting, so teams can connect conversations directly to revenue outcomes. Managers can review transcripts, spot coaching opportunities, and forecast based on real engagement signals. For growing teams, Salesloft provides both operational control and deeper visibility into what drives conversions.
Top features:
- Multi-channel outreach with cadence automation
- Deal engagement scoring and pipeline visibility
- AI-generated next steps and risk alerts
- Conversation intelligence with transcript analysis
- Forecasting tools built into rep workflows
Pricing: Salesloft offers quote-based pricing customized to team size and feature requirements.
Lavender
Best for: Individual sellers who want to write better cold emails faster, with coaching and personalization prompts inside the inbox.
Lavender helps reps improve email quality and response rates without leaving their inbox. It analyzes tone, structure, and clarity in real time, offering coaching on subject lines, personalization, and readability. The tool also suggests improvements based on previous performance, helping sellers iterate quickly.
Lavender integrates directly with Gmail and Outlook, making it easy to use during daily workflows. For individual reps trying to sharpen their messaging without external tools or templates, it’s a practical option. While not focused on documents, it can pair with tools to support full-funnel outreach.
Top features:
- Real-time email scoring and coaching
- Personalization tips and clarity suggestions
- Inbox-native interface for Gmail and Outlook
- Data-driven insights on subject line and tone performance
- Templates, snippets, and writing heatmaps
Pricing: Lavender offers a free plan, with Pro starting at $29 per user per month.
Best AI tools for revenue intelligence and forecasting
Gong
Best for: Companies that want visibility into what’s said on calls, how deals are progressing, and which reps need coaching.
Gong captures and analyzes customer conversations to provide a clear view of deal health, team performance, and pipeline trends. It uses AI to detect buying signals, track talk patterns, and flag risks across calls and emails. Managers use Gong to coach reps with real examples, while revenue leaders monitor deal progress in real time.
The platform connects with CRMs and other sales platforms, making insights easy to act on. As one of the most widely used AI tools for sales teams, Gong helps orgs move from guesswork to evidence-based decisions, tracking pipeline, or extracting text from PDFs and meeting data.
Top features:
- AI-powered call recording and transcription
- Deal warnings based on conversation trends
- Coaching tools with rep-level analytics
- Integration with Salesforce and major CRMs
- Pipeline views tied to real customer interactions
Pricing: Gong offers custom, quote-based pricing based on team size and usage requirements.
Fireflies.ai
Best for: Reps and small teams that can’t afford enterprise call intelligence but need accurate transcripts and searchable notes.
Fireflies.ai is well-suited for smaller sales teams seeking a straightforward way to capture and revisit meetings without the hassle of a complicated setup. Once you connect it to your calendar or meeting platform, it automatically joins your calls and delivers transcripts that are easy to search and review.
You can highlight key parts of a conversation, leave comments, and create short clips to share with your team or use for follow-ups. It’s especially helpful when you’re jumping between meetings and can’t catch every detail in real time. While it is not as advanced as some enterprise tools, it handles the essentials reliably and fits right into your daily workflow.
Top features:
- Automatic call recording and transcription
- Searchable conversation history
- Shared note-taking and tagging
- Chrome extension for browser-based meetings
- Integrations with Zoom, Google Meet, and CRMs
Pricing: Fireflies.ai offers a free tier, with upgraded features available starting at $10 per user monthly.
Read.ai
Best for: Reps who want their meeting transcripts automatically turned into clean summaries and follow-up emails.
Read.ai is built for sales reps who want to spend less time reviewing calls and more time acting on them. It automatically joins meetings, records the conversation, and generates clear summaries with key points, action items, and follow-up suggestions. These summaries are structured and ready to share, making it easy to update teammates or respond to prospects quickly.
Unlike traditional transcription tools, Read.ai focuses on turning raw conversation data into something reps can use immediately. For individuals and small teams looking to streamline their workflow, it’s a lightweight but smart choice, and a contender for the best AI tool for sales follow-up tasks.
Top features:
- Automatic meeting summaries with action items
- Real-time talk-time tracking and sentiment analysis
- Calendar-based meeting detection
- Exportable notes and email-ready follow-ups
- Integrations with Zoom, Teams, and Google Meet
Pricing: Read.ai offers a free plan, with paid options available based on usage and feature access.
Best AI tools for CRM and pipeline management
Salesforce Einstein / Sales Cloud
Best for: Enterprises already deep in Salesforce that want lead scoring, forecasting, and automation without adding another tool.
If your team already works inside Salesforce, Einstein can give you AI capabilities without adding another tool to manage. It fits right into the Sales Cloud helping you prioritize leads by scoring them based on behavior and likelihood to close. It also looks at your historical data to generate forecasts and takes care of repetitive tasks like logging activity or setting reminders.
Since it is already part of the Salesforce environment, there is nothing extra to install or learn. That makes adoption easy and keeps your data consistent across the board. Managers get a clearer view of pipeline health, and reps can focus on what moves deals forward.
Einstein makes Salesforce smarter without changing how your team already works.
Top features:
- AI-powered lead scoring
- Predictive sales forecasting
- Automated data capture and task management
- Opportunity insights and recommendations
- Integration with Salesforce CRM tools
Pricing: Pricing is included with Sales Cloud Enterprise+, with additional AI features available as add-ons.
HubSpot Sales Hub
Best for: SMBs and mid-market teams that want AI features built into an easy-to-use CRM without heavy setup.
If you’re looking for a CRM that feels modern and helps you move faster without a complicated rollout, HubSpot Sales Hub is a great option. It’s designed for growing teams, so things like predictive lead scoring, smart follow-up reminders, and AI-assisted email writing are already built into the system. You can start seeing value without needing a specialist to configure everything.
What makes it stand out is how naturally it fits into your workflow. It keeps your deals organized, helps you follow up at the right time, and shows you where to focus. Everything works together without feeling like another tool to manage.
Top features:
- Predictive lead scoring and forecasting
- AI-powered email suggestions and follow-ups
- Automated deal tracking and pipeline updates
- Built-in call tracking and email analytics
- Native integrations with marketing, support, and more
Pricing: HubSpot offers a free plan, with paid tiers starting at $20 per user each month.
What are the best AI tools for sales GTM in 2025?
AI streamlines every stage of sales by helping reps find better leads, personalize outreach, and automate follow-ups. It improves forecasting by analyzing trends and activity data, and keeps CRM records accurate with less manual effort.
The tools covered here aren’t just popular. Real teams use them to improve speed, accuracy, and consistency across go-to-market motions.
Each tool supports a specific part of the workflow, helping sales teams cut back on manual work and focus more on selling. And when it comes to handling content outside the CRM—like contracts, proposals, or training docs—Activeloop is one of the best AI PDF summarizers available right now, making it easier to extract insights and keep knowledge flowing across the org.
FAQ
What’s the best AI tool for sales?
There is no single best tool. The right choice depends on what your team needs most. Some tools focus on finding leads, others help with writing emails, and others make it easier to learn from calls. Most sales teams use a combination that covers their main challenges.
How can I use AI for sales?
AI helps by cutting down on routine work. You can use it to score leads, draft emails, record and transcribe calls, highlight coaching points, and create more accurate forecasts. Each of these saves time and gives reps more room to focus on selling.
What’s the best automated sales tool?
The best tool is the one that takes care of the manual work slowing your team down. For some, that means automated follow-ups and reminders. For others, it might be data capture from calls or emails. The value comes from reducing repetitive tasks so sales can move faster.
What is the No. 1 AI tool?
There is no clear number one across all companies. Each sales team works differently, so the best tool for one team may not be the same for another. The most important factor is finding a tool that helps you close deals faster and makes everyday work simpler.